As part of my research I posted a question in an online PR masterclass, run by The Guardian’s Small Business Network last week. The topic of the master class doesn’t directly align with my enterprise idea but is a close relation and I thought it might be useful. While the responses are very much about pitching to journalists, rather than creating engaging online content (and my questions are woolly as I’m approaching from a research angle, rather than stating what my idea is), I’ve made some useful contacts.
Janet Murray, one of the panel members, has an interesting training model which I think will help hone my own idea. I really like her branding and, by following her on Twitter, I’ve discovered a few other useful contacts too. Bonus.