The rain was pouring. In the space of an hour I’d driven around endlessly to find a parking space – the only one available was in a flooded patch of car park. I’d stepped in a muddy puddle in my nice, bright white Converse, I’d queued and paid for a train ticket I didn’t use (floods delayed or cancelled all trains to London Euston) and I’d lost my cars for 10 minutes in my own coat pocket. It hadn’t been the best start to the day. But it got better!
Thanks to the power of online, what was meant to be a cosy chat with Jennifer D Begg in the comfort of her Camden office space, turned into a Skype chat instead. I had a camera and online voice recorder set up, Jennifer was armed with a camera at her end too. And guess who’s footage came out best? Jennifer’s, of course, because she’s the expert. That’s right, she’s the co-founder of TeamTwoBees.com, a digital marketing and training consultancy – and the inspiration for ContentEdMK, the focus of my enterprise project.
Showing people how to do it for themselves
Jennifer came to my official place of work to talk about social media, creating super quick Instagram videos, and opening up access to her closed Facebook group offering a wealth of extra training materials and a place to continue our learning, ask questions and mingle with peers.
She inspired me with her informal approach, her enthusiasm and her passion for showing people how to do things online so they can go on and do it themselves. And she’s flying the flag for women in technology, selling to concept that tech doesn’t have to be intimidating and front-loaded with jargon. As she puts it, ‘education is a gift no one can take away from you’ and if Stephen Hawking can write a children’s book explaining complex scientific theories, then it should be pretty easy to teach people how to use technology.
Listen to Jennifer: she talks a lot of sense
Here are five super short videos (here’s the album on Vimeo) where Jennifer spills the beans on how she got started, biggest issues for small businesses, online training and fee structures.