How did you first get into Instagram?
Did you ever imagine, when you started, that being a successful Instagrammer would create so many opportunities?
My intention was only ever to share and be creative – and, to some extent, to find an audience to help me do that. Everything else came as a big surprise.
You’re now an Instagram coach and channel expert. What do you love about working with Instagram and what types of people/organisations do you help?
What benefits do you think Instagram has over other social media channels? Are there any downsides, or features you’d like to see added?
What can people expect to learn on one of your courses, who are they aimed at and why will they find it beneficial?
What are your top 3 tips for Instagram users, whether it’s for business or pleasure?
- Take better pictures! I start there with everyone – including myself, every day. It’s a visual platform, so you need to be always striving to take and share your best work.
- Be intentional about your message. If you know what you’re trying to say, and who you want to say it to, it’s much easier to connect with the right audience and find which hashtags to use, etc.
- Engage more! The biggest reason that people’s accounts lie dormant or flounder is because they sit back and wait for their audience to come to them. Instagram is hardwired to reward engagement, so you really get what you put in.
You have very specific look and feel on your account – is that something you’d recommend? Do you think ‘branded’ accounts get a better response from their audiences?
There are a ton of benefits to having a really solid visual identity – it’s a bit like having a recognisable writing style or singing voice.
You inspire a lot of people on Instagram – who is your Instagram inspiration?
It’s impossible to name one person or account that inspires me, because it’s such a creative soup.