Tag Archives: iPhone

From maternity leave to professional Instagrammer

saraAs well as having a whopping 146,000 followers on Instagram (@me_and_orla), Sara Tasker is a blogger, photographer, iPhoneographer, writer and Instagram coach. So she’s pretty busy. Sara’s story has seen her go from maternity to leave to running a successful business helped, of course, by a generous dose of creativity and talent. And now she’s helping other Instagrammers to find success…

How did you first get into Instagram?

I was on maternity leave and feeling pretty bored and uncreative. I read about people doing 365 projects using their iPhones and it appealed as a record of my daughter’s first year, so I reactivated my dormant account and started sharing daily.

Did you ever imagine, when you started, that being a successful Instagrammer would create so many opportunities?

I had no idea! Back then there were only a handful of people making a living from Instagram, and they were all in the US with millions of followers.
My intention was only ever to share and be creative – and, to some extent, to find an audience to help me do that. Everything else came as a big surprise.

You’re now an Instagram coach and channel expert. What do you love about working with Instagram and what types of people/organisations do you help?

My favourite thing is how it represents creativity in everyday life. Sometimes we can be afraid to give ourselves or anything we do the label of ‘creating’, because it feels pretentious, or like it belongs to other people. Instagram is a way around that, and it means you have this really diverse group of people sharing their take on the world.
I love getting to help people find their visual voice, and connect with their audience through that. I tend to work mostly with small business owners and creatives. That’s never really been by design, but probably represents the audience that most feel they can relate to me and how I work. I’ve mentored actors, coaches, singers, illustrators, authors, photographers, bloggers, makers – and people who just want to develop their Instagram as a tool to express themselves for no specific purpose.

What benefits do you think Instagram has over other social media channels? Are there any downsides, or features you’d like to see added?

It’s a visual medium, which is great as that’s how your brain works. If you’re wordy and have no eye for a photo, it’s not going to be the place for you. Compared to the early days, it’s a highly saturated market now, and it can be difficult to stand out – but if you’re doing something original that resonates, there’s still plenty of potential to make a splash. There are plenty of limitations within the app – they don’t like you to share links, for example, and are notoriously incompatible with Twitter – but it’s a free service, so I’m reluctant to complain too much.

What can people expect to learn on one of your courses, who are they aimed at and why will they find it beneficial?

My courses are for the people who I’ve been mentoring – or the people who I would mentor if I had the time! I found myself going over the same key principles again and again with my clients, and my time was becoming increasingly scarce, so a course seemed the logical step to share the knowledge further. I’ve tried to make it pretty exhaustive, so it covers everything from choosing the best username all the way to playing the algorithm and maximising your exposure opportunities. The focus is on creating great, genuine, meaningful content all the way through – I’m really opposed to the ‘get rich quick’ schemes that chase huge followings without the quality of the posts improving. It only works if you put the effort in.

What are your top 3 tips for Instagram users, whether it’s for business or pleasure?

  1. Take better pictures! I start there with everyone – including myself, every day. It’s a visual platform, so you need to be always striving to take and share your best work.
  2. Be intentional about your message. If you know what you’re trying to say, and who you want to say it to, it’s much easier to connect with the right audience and find which hashtags to use, etc.
  3. Engage more! The biggest reason that people’s accounts lie dormant or flounder is because they sit back and wait for their audience to come to them. Instagram is hardwired to reward engagement, so you really get what you put in.

 

You have  very specific look and feel on your account – is that something you’d recommend? Do you think ‘branded’ accounts get a better response from their audiences?

It’s something that develops organically if you work at it long enough – you refine and improve your style and taste so precisely that things tend to start to flow by themselves. That said, the more you consider the overall look of your gallery, the more coherent and deliberate your message to potential audience will be.
There are a ton of benefits to having a really solid visual identity – it’s a bit like having a recognisable writing style or singing voice.
It’s not just about the individual pictures/books/songs that you create, but the talent and vision you have behind them. That’s what people are signing up for when they hit follow – your voice, not the pictures that have gone before.

You inspire a lot of people on Instagram – who is your Instagram inspiration?

I soak up inspiration from all over the place – from music and photography and nature and life. I love browsing new hashtags and getting a sense of what’s up and coming and fresh.
It’s impossible to name one person or account that inspires me, because it’s such a creative soup.
My ideal catch up on Instagram would have some film photography, some female self portrait work, an amazing styled food shoot, and a quick snap of someone’s kids. I love the diversity and the scope of it, and that keeps me creating and thinking in pictures.

Find out more

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I do like a little bit of problem-solving

 

I’ve always liked finding solutions to problems, it’s incredibly satisfying and, on the whole, means you’ve learned something. Whether you succeed in solving the problem, or not.

And today I got a lot of satisfaction by solving a problem… bear with me, it’s a long (ish) story…

I needed to get some content ready and scheduled for Friendship Day on Sunday and to cut a long story short (er) we have some audio recordings of three members of a large student friendship group and I wanted to use JamSnap (picture and audio) to showcase them.

But JamSnap WILL NOT work on either of my two iPhones, it just spits me out every time I try and log in. Deleting and reinstalling didn’t work and it didn’t work for a colleague either. Time for Plan B…

Graphic designer to the rescue

I decided to use Thinglink, a similar app which allows you to pull other images, videos, events etc onto a background image (as referenced in previous posts). First issue… the image we had of the friends group was a group photo with the three in question sitting nowhere near each other. And it wasn’t high res.

In comes my graphic designer colleague who happily offers to tinker for me, managing to move the three friends I needed so they’re sitting side by side, the others cropped out. Awesome. Now, to make this the optimum size for Facebook meant distorting the image massively. No can do. My colleague came back with a polaroid design on top of a corkboard which kept the image small enough without looking like it was floating in a big hole. Nice one.

Now to adding the audio files and a whole heap of issues. A colleague recorded and edited the audio clips but the interviews were done over the phone so the sound quality is pretty poor, but bearable. Not ideal but given timescales and locations, phone chats were the best achievable. Thinglink desktop doesn’t allow you to pull in raw video files, only content with a url, like a YouTube video. I hopped over to the app version which allows you to pull in content from YouTube or your photo gallery, including raw video files. Great. But you can’t get an audio file to sit in your phone’s photo gallery or camera roll like you can a video. Grrrr. So while I had access to the audio files on my phone, either via WeTransfer and WeDownload or Dropbox, I couldn’t get them onto Thinglink.

Turning audio into a video…

Another Plan B needed, or is that Plan C? After lots of thinking, I wondered if hosting them on Soundcloud could work. And then, inspired by the waveform that appears as Soundcloud’s embeddable trademark, I searched for a rights free YouTube video of a waveform. Found one.

I then needed to get that onto my phone. I searched for a ‘download YouTube video’ converter (you can try ClipConverter or KeepVid.com, for example) and then popped it in Dropbox so I could get to it from my phone.

I then went back to the audio files sitting in WeDownload and there’s an option there to save them straight to iMovie. So I did that for each of the three audio files, as separate projects, and overlaid the waveform video on top and trimmed it to fit. Phew.

I then managed to save the three, now video files, and load them onto Thinglink from my phone. I then returned to the desktop version to add customised icons and some blurb.

Debugger (yes, it’s an odd word)

With all that effort, I decided to post a link on Facebook (viewable only to me) to see if it rendered properly. It was pulled through a strange title which I couldn’t suss out, so hopped over to the Facebook Debugger tool (very handy!), rescraped (by pressing the button) and tried again. Bob’s your uncle! And then I scheduled the post for publication at the weekend.

And I’m afraid that’s not the end of the story. I don’t think Thinglink works as well on Twitter so wanted to try something else with this story. I pulled some really nice friendship quotes from each of the audio files and used the Legend app to turn them into text/image-only videos, the quote flashing up first and ending with an image.

But the image was poor quality anyway and certainly not good enough to crop each of the three friends off for three separate quotes. But if I used the pic of the three of them, how would we know which one of them the quote related to? I tried putting red arrows on pointing to the friend being quoted in each of the three vids but this just looked pants.

On discussion with a colleague – two heads are better than one – she suggested playing one quote after another and ending with the image of the three of them, so one video rather than three, and playing the quotes in the order the ladies are sitting. Plan!

Eureka moment (almost)

Eek, but the apps give you a character limit and there’s no option to pull three quotes in one by one. Grrrr. I had a chat with the videographer to see if he could whip out his old school tools and make something for me, which would possibly take a bit of a time. And as we were talking it through, he said the phase ‘stitch the quotes together’. It was a eureka moment (almost). I said ‘give me 10 minutes and I’ll come back to you if I haven’t done it by then.’

10 minutes later and I’d done it. I created three separate quote clips using Legend, and saved them to my camera roll. I then hopped over to the Splice app and ‘spliced’ the three quotes together and added an image at the end. Bingo! No need for the videographer to interrupt his work, yay! It’s easy to forget that a single app won’t always do everything you want but you can jump from one to another with a single piece of content.

End of the story yet? Not quite. I then went to schedule the video and Twitter post for the weekend but the scheduling tool we used wouldn’t take the video file format (and I can’t even remember what that was, but probably a mov?!). Back onto Google where I found onlinevideoconverter.com and converted the file into an mp4 and FINALLY I was done.

Here’s a screen shot…

grab3

And here’s link to the post, with the Thinglink interactive on Facebook.

Stop, collaborate and listen (I’ll thank Vanilla Ice for that one)

Sounds like a lot of work for a single story but it didn’t take all that long – although it does highlight the amount of effort that can go into a single tweet or Facebook status. Social media isn’t as quick as you’d think.

It also shows that collaboration is key. Four colleagues were involved in this process – the one who did the audio interviews, the graphic designer, the videographer and my line manager who I consulted when I felt a bit stuck. That’s five of us! And, while in theory I could have done of those tasks myself (the graphic design being the most challenging) it would have taken me an age. So while it’s easy to think it’s just me, a story idea and the mobile phone, it actually rarely ever is.

To summarise, I felt great. I’d solved a lot of problems with this content and while the one that concerns me most – the quality of the audio – is beyond my control, I’ve learned a lot. Problem-solving is actually a lot of fun!

And I’ll update this post with the actual content once it’s live (update: now done!)

Here’s a link to the video on Twitter so can you play it, and below are screen grabs of the video (left) on Twitter and an image card (right – taking the same content and giving it two ‘treatments’, posting within an hour of each other to test which worked better. At the time of updating this post (3pm ish on Sunday 7th August) the video got much more engagement. Is is the moving quotes, or could it be the Yeats quote?

 

 

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You know you’re addicted to this #mojo lark when…

…you take your kids to zoo and can’t help but whip out the mobile phone. And don’t take any pictures of the kids! I was genuinely gutted that I left the 64GB iPhone 6S at home (dead battery) and instead had to make do with the 16GB iPhone 5S after deleting a load of photos to make room. It was a gloriously sunny day and I can’t help thinking I missed a trick or two at Woburn Safari Park.

The kids fell asleep about the time I pulled into the lion enclosure and I desperately tried to capture an artistic shot of two lions sleeping in my rear view mirror. I really needed to open the window and reverse a bit to make it work… but chose safety over art. I’m not ready for the “Did you hear the one about the lion who found his #mojo? For dinner!”.

Instead, and in the space of literally two minutes because a) my phone ran out of storage and b) the kids were screaming for ice cream, I took a few shots of some super cute sea lions. And this is the result, courtesy of Splice for editing and Videoshop for the text overlay. Short and sweet.

Sea Lions at Woburn Safari Park from Robyn Bateman on Vimeo.

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A ‘Quik’ reminder about the importance of science

I went to Glasgow Science Museum yesterday to catch up with former BBC weather forecaster, Heather ‘the weather’ Reid. I spent the whole day there, captured some footage and did some experimenting in my down time. Editing vids on my phone is a god way to kill time waiting for a late plane home.

Things I focussed on:

Packing light

The aim was to take as little as possible. I ditched a larger tripod in favour of a mini Joby one (which I didn’t use in the end, I went for handheld). I packed spare battery charger packs (paranoid about losing power, but I only used one), a lapel mic and extension cable (lapel mic is essential anyway but the museum was very noisy so I still got background stuff. The extension cable means people aren’t tethered to your mobile phone so much and can get a bit more distance during interviews), and two mobiles – my 16 GB iPhone 5S which is my regular phone and a 64GB iPhone 6S which I used for video and photography. Oh, and an iPad Mini for checking emails and doing some ‘other’ work while I was there. I prefer a bigger screen for typing.

Throw in a notepad, purse and a few girly essentials and I was good to go.

Below is an interactive list of most of the kit I carry with me, including prices and links.

Editing and apps

This time I had a play with the Quik app. This allows you to pull in clips and images, trim them, reorder them, add music and text, and then finish with a cool effect or style which you can customise to an extent. The effects are great and look really professional but it often does some strange things to your clips and images, for example, the images I use at the end of the video are a bit jittery and I can’t do much about it (other than not use them). Trying another effect would stop this but is likely to do something strange to another part of the video so a bit of trial and error is required.

What I learned

A few things… that you can travel light and capture and publish some awesome stuff on your phone. That wondering around shooting video, even on a phone, requires a bit of confidence. I got stared at a bit. And I avoided capturing people in my clips (save for the two speedy bikers in the time-lapse bridge clip) as most of them were children and I didn’t want to mess around getting permissions and signing forms. You also need decent wifi to be able to publish even little videos to social platforms. Perhaps I need to look into carrying a mobile internet hot spot-type thing?

One of the downsides of all this is that, a day later, I still feel a bit dizzy. I spent most of the morning walking around, and then all afternoon looking down at my mobile phone. Add two flights in the same day and it seems to have offset my natural equilibrium and I feel a bit seasick today. Wonder if that happens to anyone else?

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How my iPhone helps me stay connected

In week one of the MA we’ve been looking at networks; that the key to online journalism, fundamentally, is distribution and to distribute you need a network. For me, networks do three things – offer you an audience for your content, offer you feedback and conversation around that content, and also keep you informed (before after or during the content creation process).

So taking that last point I’ve been updating my iPhone with some new apps to do just that, keep me informed. When the occupational health lady visited me at work last year (I have Work Related Upper Limb Disorder Type II which means bad posture and too much computer work equals neck and shoulder pain and a numb hand. Nice) she suggested swapping my iPhone for a non-smartphone to avoid checking email, social media etc from it, and therefore reducing my pain.

I nearly fell off my chair when she said that. “It’s not going to happen,” I told her politely, because in this day and age when the 9am to 5pm job no longer exists and when news isn’t confined to the 10 o’clock broadcast, I need my iPhone to stay connected, stay informed and conduct conversations. In fact, I use the phone far less for talking on than I do for checking email, tweeting, Facebooking, taking photos and AudioBoos. Quite honestly, I couldn’t live without it. So yes, my nerve endings may take a battering in the long run (but I can combat this by sensible use of the computer, sitting in the right position and no more laptopping from the sofa).

And here’s the what’s on my iPhone to help me with this… what’s on yours? Useful app recommendations are most welcome!

My iPhone

And the folder I use the most… social media, which contains the following:

Social media iPhone apps

 

PS There are more apps on my phone than the ones shown… for example, IconSkins is for making your iPhone lool pwetty and OPI is great for picking out new nail varnish colours. And ColourSplash and Shazam are for fun.

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