As well as having a whopping 146,000 followers on Instagram (@me_and_orla), Sara Tasker is a blogger, photographer, iPhoneographer, writer and Instagram coach. So she’s pretty busy. Sara’s story has seen her go from maternity to leave to running a successful business helped, of course, by a generous dose of creativity and talent. And now she’s helping other Instagrammers to find success…
How did you first get into Instagram?
I was on maternity leave and feeling pretty bored and uncreative. I read about people doing 365 projects using their iPhones and it appealed as a record of my daughter’s first year, so I reactivated my dormant account and started sharing daily.
Did you ever imagine, when you started, that being a successful Instagrammer would create so many opportunities?
I had no idea! Back then there were only a handful of people making a living from Instagram, and they were all in the US with millions of followers.
My intention was only ever to share and be creative – and, to some extent, to find an audience to help me do that. Everything else came as a big surprise.
You’re now an Instagram coach and channel expert. What do you love about working with Instagram and what types of people/organisations do you help?
My favourite thing is how it represents creativity in everyday life. Sometimes we can be afraid to give ourselves or anything we do the label of ‘creating’, because it feels pretentious, or like it belongs to other people. Instagram is a way around that, and it means you have this really diverse group of people sharing their take on the world.
I love getting to help people find their visual voice, and connect with their audience through that. I tend to work mostly with small business owners and creatives. That’s never really been by design, but probably represents the audience that most feel they can relate to me and how I work. I’ve mentored actors, coaches, singers, illustrators, authors, photographers, bloggers, makers – and people who just want to develop their Instagram as a tool to express themselves for no specific purpose.
What benefits do you think Instagram has over other social media channels? Are there any downsides, or features you’d like to see added?
It’s a visual medium, which is great as that’s how your brain works. If you’re wordy and have no eye for a photo, it’s not going to be the place for you. Compared to the early days, it’s a highly saturated market now, and it can be difficult to stand out – but if you’re doing something original that resonates, there’s still plenty of potential to make a splash. There are plenty of limitations within the app – they don’t like you to share links, for example, and are notoriously incompatible with Twitter – but it’s a free service, so I’m reluctant to complain too much.
What can people expect to learn on one of your courses, who are they aimed at and why will they find it beneficial?
My courses are for the people who I’ve been mentoring – or the people who I would mentor if I had the time! I found myself going over the same key principles again and again with my clients, and my time was becoming increasingly scarce, so a course seemed the logical step to share the knowledge further. I’ve tried to make it pretty exhaustive, so it covers everything from choosing the best username all the way to playing the algorithm and maximising your exposure opportunities. The focus is on creating great, genuine, meaningful content all the way through – I’m really opposed to the ‘get rich quick’ schemes that chase huge followings without the quality of the posts improving. It only works if you put the effort in.
What are your top 3 tips for Instagram users, whether it’s for business or pleasure?
- Take better pictures! I start there with everyone – including myself, every day. It’s a visual platform, so you need to be always striving to take and share your best work.
- Be intentional about your message. If you know what you’re trying to say, and who you want to say it to, it’s much easier to connect with the right audience and find which hashtags to use, etc.
- Engage more! The biggest reason that people’s accounts lie dormant or flounder is because they sit back and wait for their audience to come to them. Instagram is hardwired to reward engagement, so you really get what you put in.
You have very specific look and feel on your account – is that something you’d recommend? Do you think ‘branded’ accounts get a better response from their audiences?
It’s something that develops organically if you work at it long enough – you refine and improve your style and taste so precisely that things tend to start to flow by themselves. That said, the more you consider the overall look of your gallery, the more coherent and deliberate your message to potential audience will be.
There are a ton of benefits to having a really solid visual identity – it’s a bit like having a recognisable writing style or singing voice.
It’s not just about the individual pictures/books/songs that you create, but the talent and vision you have behind them. That’s what people are signing up for when they hit follow – your voice, not the pictures that have gone before.
You inspire a lot of people on Instagram – who is your Instagram inspiration?
I soak up inspiration from all over the place – from music and photography and nature and life. I love browsing new hashtags and getting a sense of what’s up and coming and fresh.
It’s impossible to name one person or account that inspires me, because it’s such a creative soup.
My ideal catch up on Instagram would have some film photography, some female self portrait work, an amazing styled food shoot, and a quick snap of someone’s kids. I love the diversity and the scope of it, and that keeps me creating and thinking in pictures.