Tag Archives: social media

Instagram: Measuring for success isn’t just about numbers

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How do you measure success when you work in social media? There’s no one-size fits all answer here but it’s a question social media managers get asked all the time, under increasing pressure to prove the worth of their activity (Michaelidou et al, 2011).

When I started a pilot on The Open University’s Instagram account last October, I didn’t set any expectations down on paper in terms of numbers for followers, likes or comments. The success wasn’t about the account, so much as the pilot and what I learned from it – which turns out to be enough to write a 24,000 word eBook on it.

But in my head, I thought it would be easy to push up follower numbers from a tame 8,500 in comparison to the university’s 150,000 students and many more alumni. One of my managers jokingly (I think) suggested 100,000 followers by Christmas. The truth is the account has grown by 1,900 followers in six months. And you know what, that’s not bad. But what’s better is that likes per post has shot up from an average of 10 per post to around 100 per post – that’s an increase of 90%. We’re sustaining this level of engagement per post – and continuing to post daily – and have a genuine and engaged community that we know quite a lot about. Knowing our community, talking to them and sharing their photos holds more value than numbers because it allows us to post the right content, follow up on student stories and use Instagram content on other channels.

What I could have done differently is whip out some cash and pay to push those follower numbers up, but could I have claimed those numbers in the same way I know those 2,500 extra followers are entirely mine? Tools like Instagress, a paid-for bot which tracks chosen hashtags and likes, comments and follows relevant people and posts 24/7, can drive up engagement and artificially inflate follower count. The number of resulting followers might look great, but engagement compared to followers will be lower because your followers are not genuine. And what’s better, to have hundreds of thousands of followers or a high engagement rate on individual posts from real members of your community. For me, it’s the latter. Interestingly, at the time of writing this Instagress has been shut down “at the request of” Instagram, a brand which fosters the value of genuine community spirit.

What could success look like?

Increasing your professional profile could be a measure of success (although this anti-Instagramming academic disagrees) and I think there’s immeasureable value in putting your research ‘out there’ for others to engage with. And social media is a great way of doing that, Instagram in particular if you can show your research visually. Better still if your research is about Instagram and I’ve tried to breakdown the key elements of my eBook using Instagram to do it. I’ve had feedback on Twitter from people following my #InstaMA research saying it’s been useful to them and it’s certainly helped my own professional profile to be able to talk about this project, increasing my own social media following and helping me to get a speaker’s slot at the forthcoming ContentEd Conference in June.

Just as we (used to) measure traditional print media press coverage by column inches in PR campaigns, which is hard to put a value on, it’s equally hard to put a value on social media metrics – what these numbers mean is all relative to what you’re trying to achieve and raising brand awareness will always be tricky to pin down. For me, above and beyond numbers, the most valuable part of the pilot was the amount I learned about Instagram and our community.

Much of what I’ve learned about Instagram stats has been holistic because I entered this project alone and spent the best part of six months fully immersed in the channel. So I got a real sense of the amount of engagement and increase in likes per post, and the use of the hashtag #openuniversity just by being on the site every day. This knowledge will thin out once the work is divided by fellow members of the social media team post-pilot.

There’s a chapter in my eBook on measurement, including using Instagram Insights, but it also focusses on other kinds of measurement.

Measurement doesn’t need to be about numbers

Success criteria or targets don’t have to be numbers based. Pre-pilot we didn’t monitor comments, like anyone’s photos or comment on anything. We posted and then ran. Broadcast, broadcast, broadcast. For me, the fact that I’ve been able to monitor and actively engage with our Instagram community on a pretty much daily basis is a personal and professional success, and a highly beneficial one. The bank of knowledge I’ve built up just from immersing myself in Instagram is invaluable. So daily  posting, monitoring and responding to comments could be a success criteria.

Measurement doesn’t have to relate to channel stats either, like the number of posts on Instagram; it could be linked to work-based objectives. Measurement could relate to types of content, for example, you want to profile 12 academics in 12 months to help boost their public profiles and raise awareness of academic excellence and research. Or one post per week that relates to careers and employability, two shares per week and a campaign per quarter. Or it could be related to your own personal professional objectives like becoming a channel expert, developing professional photography skills or even educating the wider team: running workshops on mobile content, embedding best-practice and planning tools into the team’s daily way of working. Find a measurement that means something to you.

Based on my own experience of running a pilot, the successes for me run way beyond numbers and Instagram expertise. I’ve made new personal and professional contacts, I’m a step closer to completing my Masters degree, I have a more rounded view of creating compelling content for multiple channels and I have a clearer picture about what the future of social media looks like for the OU and how different channels appeal to difference audiences in different ways.

 

 

 

 

 

 

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From maternity leave to professional Instagrammer

saraAs well as having a whopping 146,000 followers on Instagram (@me_and_orla), Sara Tasker is a blogger, photographer, iPhoneographer, writer and Instagram coach. So she’s pretty busy. Sara’s story has seen her go from maternity to leave to running a successful business helped, of course, by a generous dose of creativity and talent. And now she’s helping other Instagrammers to find success…

How did you first get into Instagram?

I was on maternity leave and feeling pretty bored and uncreative. I read about people doing 365 projects using their iPhones and it appealed as a record of my daughter’s first year, so I reactivated my dormant account and started sharing daily.

Did you ever imagine, when you started, that being a successful Instagrammer would create so many opportunities?

I had no idea! Back then there were only a handful of people making a living from Instagram, and they were all in the US with millions of followers.
My intention was only ever to share and be creative – and, to some extent, to find an audience to help me do that. Everything else came as a big surprise.

You’re now an Instagram coach and channel expert. What do you love about working with Instagram and what types of people/organisations do you help?

My favourite thing is how it represents creativity in everyday life. Sometimes we can be afraid to give ourselves or anything we do the label of ‘creating’, because it feels pretentious, or like it belongs to other people. Instagram is a way around that, and it means you have this really diverse group of people sharing their take on the world.
I love getting to help people find their visual voice, and connect with their audience through that. I tend to work mostly with small business owners and creatives. That’s never really been by design, but probably represents the audience that most feel they can relate to me and how I work. I’ve mentored actors, coaches, singers, illustrators, authors, photographers, bloggers, makers – and people who just want to develop their Instagram as a tool to express themselves for no specific purpose.

What benefits do you think Instagram has over other social media channels? Are there any downsides, or features you’d like to see added?

It’s a visual medium, which is great as that’s how your brain works. If you’re wordy and have no eye for a photo, it’s not going to be the place for you. Compared to the early days, it’s a highly saturated market now, and it can be difficult to stand out – but if you’re doing something original that resonates, there’s still plenty of potential to make a splash. There are plenty of limitations within the app – they don’t like you to share links, for example, and are notoriously incompatible with Twitter – but it’s a free service, so I’m reluctant to complain too much.

What can people expect to learn on one of your courses, who are they aimed at and why will they find it beneficial?

My courses are for the people who I’ve been mentoring – or the people who I would mentor if I had the time! I found myself going over the same key principles again and again with my clients, and my time was becoming increasingly scarce, so a course seemed the logical step to share the knowledge further. I’ve tried to make it pretty exhaustive, so it covers everything from choosing the best username all the way to playing the algorithm and maximising your exposure opportunities. The focus is on creating great, genuine, meaningful content all the way through – I’m really opposed to the ‘get rich quick’ schemes that chase huge followings without the quality of the posts improving. It only works if you put the effort in.

What are your top 3 tips for Instagram users, whether it’s for business or pleasure?

  1. Take better pictures! I start there with everyone – including myself, every day. It’s a visual platform, so you need to be always striving to take and share your best work.
  2. Be intentional about your message. If you know what you’re trying to say, and who you want to say it to, it’s much easier to connect with the right audience and find which hashtags to use, etc.
  3. Engage more! The biggest reason that people’s accounts lie dormant or flounder is because they sit back and wait for their audience to come to them. Instagram is hardwired to reward engagement, so you really get what you put in.

 

You have  very specific look and feel on your account – is that something you’d recommend? Do you think ‘branded’ accounts get a better response from their audiences?

It’s something that develops organically if you work at it long enough – you refine and improve your style and taste so precisely that things tend to start to flow by themselves. That said, the more you consider the overall look of your gallery, the more coherent and deliberate your message to potential audience will be.
There are a ton of benefits to having a really solid visual identity – it’s a bit like having a recognisable writing style or singing voice.
It’s not just about the individual pictures/books/songs that you create, but the talent and vision you have behind them. That’s what people are signing up for when they hit follow – your voice, not the pictures that have gone before.

You inspire a lot of people on Instagram – who is your Instagram inspiration?

I soak up inspiration from all over the place – from music and photography and nature and life. I love browsing new hashtags and getting a sense of what’s up and coming and fresh.
It’s impossible to name one person or account that inspires me, because it’s such a creative soup.
My ideal catch up on Instagram would have some film photography, some female self portrait work, an amazing styled food shoot, and a quick snap of someone’s kids. I love the diversity and the scope of it, and that keeps me creating and thinking in pictures.

Find out more

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‘Using Instagram to build my blog’

Chloe Burroughs, OU graduate and study skills trainer

Chloe Burroughs is an Open University (OU) graduate who’s since launched a new study skills training business to help other students achieve what they’re capable of. While working towards her degree (a first class business degree with honours, no less) Chloe developed a secondary set of skills – essay writing, assignment planning, motivational styles etc – which she has compiled into a series of strategies and tactics for not only helping others pass their assignments, but also to achieve higher grades. And remember, many OU students, just like Chloe, work full-time while studying so finding time, let alone the time to get great grades, is no mean feat.

I bumped into Chloe on the ‘Instagram circuit’ while running The Open University’s two-month pilot – we are both using and following the hashtag #openuniversity and commenting and liking the same content. One of the nice consequences of immersing yourself in an online community, is that you make friends. So I touched base with Chloe and asked her if she’d mind sharing some of her content on our page. I also asked Chloe a little about her business, her use of Instagram and what, as an OU graduate and potential postgraduate student (yes, she’s planning on coming back for more), she thinks of the OU account and how we could improve it.

Screen grab from Chloe Burroughs' Instagram pageWhen did you start using Instagram and what do you like about it?

I set up my account in February 2016 but started using it regularly in May 2016. I love the versatility of Instagram. I can share simple quote images which are great for motivation and add some colour to my profile. I can just share images or I can give value to my followers with longer captions. I try to give advice and tips in all my captions. I can also share behind-the-scenes images of my study space and of my personal life.

The portfolio style of Instagram allows me to build up a story of me. As I’m a personal brand rather than a company I think it’s important for me to share all sides of me, not just the study skills training aim of my business. So I try to add in personal images a few times a week not just those related to the business.

You’re working on building your own business – how is Instagram helping to develop that  and what other channels do you use? How do you find Instagram compares to them?

Instagram is the most successful tool I’m using to build my blog. The hashtag system allows me to find new followers a lot easier than on Facebook. Around 75% of my email subscribers have found me through Instagram, either by following me after I’ve commented on one of their posts, or by finding my posts by searching through related study hashtags such as #openuniversity.

I’ve started using Pinterest which, at first, seems similar to Instagram but is in fact quite different. I’m using Pinterest as more of a search engine, posting blog post images and images overlaid with advice to get traffic for my blog. I think visuals are a great way to build my brand and Pinterest gives my business a more professional side whereas Instagram allows me to build relationships.

I want to start using Twitter too once I have Pinterest figured out and running smoothly. I think that could be great to share snippets of advice and also build relationships with students and influencers. I haven’t tackled Facebook yet but that’s also on the plan as I want to create a free Facebook group to offer support to OU students who feel a bit lonely studying by themselves.

As an OU student and follower of us on Instagram, a) what have been your favourite posts so far, and b) what sorts of posts would you be interested in seeing going forwards?

I’ve enjoyed the posts about different OU graduates. I think that’s a great way to showcase the incredible mix of people studying with the OU. I also enjoyed the recent video (18th December) with a study tip from a recent graduate. Posts that involve other students are a great idea – like your ‘feeling festive’ quick video last week. It can feel lonely at times studying with the OU so future posts could include those that build community.

What do think the OU’s Instagram account is missing?

To build community, perhaps you could start themes for the account? Lots of Facebook groups I’m a member of have a theme for each day. Followers begin to learn the themes for each day and look forward to the posts. Possible categories could be:

  • Motivational quote
  • Quick feature of a current student
  • Study tips – from the OU or other students
  • Feature an OU employee or tutor – include a photo and a few sentences on what they do
  • Share an OU resource – such as the magazine or a study skills page. (You can create shortlinks with bit.ly that you could include)
  • Share your study space – using the #ouselfie tag or similar
  • Engagement day – where you ask questions or ask for a tag e.g. tag your study buddy, or tag someone you know is studying hard. This could grow the audience.

How important do you think branding is on Instagram?

I think branding is very important, I’m still working on mine. I don’t think branding is just about images and colour schemes – even though I’ve decided on these. I think it also relates to the voice of your brand. I don’t want my voice to be that of the expert telling students what to do. I want to share my experiences and give advice but explain ‘this is what worked for me’, you could try it too.

I think corporate accounts need the visual elements of branding as Instagram accounts with a clear style and theme are more appealing. But they also need a clear aim and voice. I can’t remember who said it but there’s a quote like, ‘branding is what other people say about your business when you’re not in the room’. I try and follow this advice and keep my style clear but my voice consistent.

What’s more important to you – showcasing great pictures and videos or great stories with less polished photographs and videos? Or striking a balance?

I think this depends on the audience. I don’t want to come across as too polished. I want to come across as relatable to my audience and as a friend of theirs. So my photographs show me as a normal person, trying to work on her laptop while eating some chocolate. Again, this depends on the brand. Casual may not work for brands that want to only convey professionalism and formality.

Social media can come across as too perfect and I think audiences are starting to wise up to this and crave something a bit more real. This doesn’t mean images or language has to be very informal, but behind-the-scenes photographs, personal stories and funny images could be interwoven with more formal content.

As an OU graduate what do you want most from your university’s Instagram account?

I would love to become more involved with the OU as a graduate but am not entirely sure of the opportunities. Perhaps these could be highlighted. It would also be great to hear more about people who’ve completed postgraduate study with the OU. I definitely want to further my studies next year sometime so would enjoy reading others’ stories.

What are your Instagram top tips?

  • I try and make best use of the hashtag limits by including between 20 and 30 with each post
  • I try to follow the formula give, give, give, take. I try to stick to the ratio of around three posts giving value or telling my story to every one post that asks my audience to do something e.g. click on a link, tag a friend, answer a question… etc
  • I use the one link IG allows us in our bios – I update this with each new blog post and try to send my followers there
  • I reply to every comment on my posts
  • I always engage with my followers by liking and commenting on their posts
  • I try to stick to my blog’s colour scheme for my tip/advice posts.

plannerFree resources and find out more

You can find out more about Chloe by checking out her blog.

Oh, and if you’re studying, take a look at Chloe’s free downloadable/printable study planner – its sure to set you off on the right foot as we enter 2017.

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Unexpected: MK is a photographic celebration of Milton Keynes at 50

Unexpected: MK bookNext year Milton Keynes turns 50. Local photographer (amongst other things), Gill Prince, is the woman behind the lens that captured… yes, you guessed it… 50 images of Milton Keynes, immortalised in a book to celebrate its half century. Keen to illustrate it’s more than roundabouts and concrete cows, Gill’s book is entitled Unexpected: MKa photographic celebration of Milton Keynes at 50.

I caught up with Gill over coffee to talk photography, social media and top tips…

Photography and social media – help or hindrance?

Gill’s a modern photographer: she embraces the benefits social media brings to her line of work but is mindful of the pitfalls too; it’s hard(er) to make money from photography in the social media age.

“Before I was on Twitter, there was a fire on my estate and I managed to find a back way in and get some shots that no one else had, and I emailed them to the editor of the local paper. But now, of course, the best way to get your photos seen is to post them up on social media. It has definitely ripped a hole in the news media market because it’s all done on social media now and no one expects to pay for it.

“Years ago you could sell high resolution pictures for hundreds of pounds; now there’s social media everyone can take a photo using their smartphone, there’s a lot out there.

“But there are up sides,” she said. While admitting that Twitter, at first, terrified her, she recognises the power it has to tap into harder-to-reach audiences and has proved a vital tool in raising the sponsorship and support needed to get Unexpected: MK into print. Crowdsourcing funds, raising awareness and making useful contacts are just some of the benefits Gill is enjoying courtesy of social media.

“I have an audience of people who are interested in what I’m doing and I don’t think I could have achieved that without social media. I think the positives outweigh the negatives, you just have to think carefully about how you can generate an income from it.”

‘The best camera is the one you have with you’

I asked this question of Giulio Saggin in my previous blog post, and I put it to Gill too: What’s the difference, these days, between ‘proper’ photographic kit and cameras, versus the smartphones we all carry around in our pockets?

“The best camera is the one you have with you!” she says. “It’s a brilliant phrase and absolutely true, if all you have with you is a smartphone then it’s absolutely the best thing to take a picture with because it’s that or nothing.

“Smartphones are brilliant as a photography tool, people have them with them all the time. One of the reasons photography has exploded is because we all have them in our pockets wherever we go. Generally, these days, whatever you’re doing, you have a phone on you, and there’s no conscious decision made to take it with you to capture photos.

“They’re a great tool and perfect for social media – most of the basics settings you get on a phone will take a great image. Where proper kit takes over if when you are trying to take pictures that an iPhone won’t be able to, perhaps where you need a tripod for long exposure, or special filters. For 80 per cent of what’s beneficial on social media you can do it with 20 per cent of the kit, and that 20 per cent is a smartphone.”

And Gill uses both her professional camera and her iPhone to capture beautiful scenes, but confesses to tagging images with #iPhoneography to distinguish between the two.

“The difference between a good phone shot and proper camera shot is becoming smaller – so that bit that takes you into the professional bracket is being constantly squeezed. You also have to lug larger kit around with you so I totally get why people choose phones.”

Hopping over to a new platform: meet Insta Bunny

instabunny

Gill confessed to being intimidated when first discovering Twitter but soon grew to enjoy it’s conversation and networking capabilities which have been instrumental in turning the concept of Unexpected: MK into a reality.

But what about Instagram? That’s supposed to be great for photographers, right?

“I wanted to investigate Instagram earlier in the year but didn’t want to stick my head above the parapet with my own business, because the unknown is scary. But I found it to be less scary than Twitter because it’s less interactive.”

Gill set up the InstaBunnyDiaries account on Instagram and tested the platform with the benefit of anonymity, using all the principles of photography she applies in her professional work, but with a stuffed bunny rabbit taking centre stage, quite often travelling or drinking prosecco.

Gill gained followers with little effort and it gave her the confidence to finally put her professional name to an Instagram account and post photos to help promote her book, and Milton Keynes as a place of interest – not just roundabouts, concrete cows and a large shopping centre.

But the jury’s still out for Gill. “I get about 20 likes for every one follower. I find it fascinating and a little odd and I’m not sure I get it or that it adds value to my business in the same way Twitter is. I’m selective with what I post on there and I also forget it’s there as I’m much more active on Twitter.”

Gill watermarks her photographs – for branding as much as security – and says Instagram’s option to post more than simply square photos has made life easier for her – the square setting meant cropping photos differently, potentially losing the watermark and having to re-add one: “If I have to crop something specifically for another channel I might not do it… it might crop the watermark out, for example, and it all becomes too much like hard work.”

‘You can become better known in your world if you make your world smaller’

Gill also teaches photography through one-to-one tuition and offers these as her top tips for anyone thinking of dipping their toe – or rather their lens – into the world of ‘serious’ photography:

“Think carefully, define your audience, and know how to target those people. You can then be a bigger fish in a small pond. There’s an American phrase, ‘you can’t boil the ocean’ – you can’t do everything all at once, so segment and go for a bigger impact. You can become better known in your world if you make your world smaller. And know your end game – do I want to make money or be known as a good local photographer? – the decisions you make along the way will be different depending on whether you want reputation versus profit.

“Make a plan to get you from A to B and use social media. Get a good website. Don’t mix personal and professional content, or be wary of doing that. And tracking links are great – to really know how many people are actually looking at your stuff is helpful.”

Unexpected: MK – go and buy a copy

I’m not a native but moved to Milton Keynes around a decade ago and love it. ‘Unexpected’ hits the nail on the head, there’s far more here than you’d ever realise and if you follow #LoveMK you’ll see I’m not alone. Gill and I are in good company and her photographic celebration of Milton Keynes is really lovely. So go and buy a copy. Now!

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I do like a little bit of problem-solving

 

I’ve always liked finding solutions to problems, it’s incredibly satisfying and, on the whole, means you’ve learned something. Whether you succeed in solving the problem, or not.

And today I got a lot of satisfaction by solving a problem… bear with me, it’s a long (ish) story…

I needed to get some content ready and scheduled for Friendship Day on Sunday and to cut a long story short (er) we have some audio recordings of three members of a large student friendship group and I wanted to use JamSnap (picture and audio) to showcase them.

But JamSnap WILL NOT work on either of my two iPhones, it just spits me out every time I try and log in. Deleting and reinstalling didn’t work and it didn’t work for a colleague either. Time for Plan B…

Graphic designer to the rescue

I decided to use Thinglink, a similar app which allows you to pull other images, videos, events etc onto a background image (as referenced in previous posts). First issue… the image we had of the friends group was a group photo with the three in question sitting nowhere near each other. And it wasn’t high res.

In comes my graphic designer colleague who happily offers to tinker for me, managing to move the three friends I needed so they’re sitting side by side, the others cropped out. Awesome. Now, to make this the optimum size for Facebook meant distorting the image massively. No can do. My colleague came back with a polaroid design on top of a corkboard which kept the image small enough without looking like it was floating in a big hole. Nice one.

Now to adding the audio files and a whole heap of issues. A colleague recorded and edited the audio clips but the interviews were done over the phone so the sound quality is pretty poor, but bearable. Not ideal but given timescales and locations, phone chats were the best achievable. Thinglink desktop doesn’t allow you to pull in raw video files, only content with a url, like a YouTube video. I hopped over to the app version which allows you to pull in content from YouTube or your photo gallery, including raw video files. Great. But you can’t get an audio file to sit in your phone’s photo gallery or camera roll like you can a video. Grrrr. So while I had access to the audio files on my phone, either via WeTransfer and WeDownload or Dropbox, I couldn’t get them onto Thinglink.

Turning audio into a video…

Another Plan B needed, or is that Plan C? After lots of thinking, I wondered if hosting them on Soundcloud could work. And then, inspired by the waveform that appears as Soundcloud’s embeddable trademark, I searched for a rights free YouTube video of a waveform. Found one.

I then needed to get that onto my phone. I searched for a ‘download YouTube video’ converter (you can try ClipConverter or KeepVid.com, for example) and then popped it in Dropbox so I could get to it from my phone.

I then went back to the audio files sitting in WeDownload and there’s an option there to save them straight to iMovie. So I did that for each of the three audio files, as separate projects, and overlaid the waveform video on top and trimmed it to fit. Phew.

I then managed to save the three, now video files, and load them onto Thinglink from my phone. I then returned to the desktop version to add customised icons and some blurb.

Debugger (yes, it’s an odd word)

With all that effort, I decided to post a link on Facebook (viewable only to me) to see if it rendered properly. It was pulled through a strange title which I couldn’t suss out, so hopped over to the Facebook Debugger tool (very handy!), rescraped (by pressing the button) and tried again. Bob’s your uncle! And then I scheduled the post for publication at the weekend.

And I’m afraid that’s not the end of the story. I don’t think Thinglink works as well on Twitter so wanted to try something else with this story. I pulled some really nice friendship quotes from each of the audio files and used the Legend app to turn them into text/image-only videos, the quote flashing up first and ending with an image.

But the image was poor quality anyway and certainly not good enough to crop each of the three friends off for three separate quotes. But if I used the pic of the three of them, how would we know which one of them the quote related to? I tried putting red arrows on pointing to the friend being quoted in each of the three vids but this just looked pants.

On discussion with a colleague – two heads are better than one – she suggested playing one quote after another and ending with the image of the three of them, so one video rather than three, and playing the quotes in the order the ladies are sitting. Plan!

Eureka moment (almost)

Eek, but the apps give you a character limit and there’s no option to pull three quotes in one by one. Grrrr. I had a chat with the videographer to see if he could whip out his old school tools and make something for me, which would possibly take a bit of a time. And as we were talking it through, he said the phase ‘stitch the quotes together’. It was a eureka moment (almost). I said ‘give me 10 minutes and I’ll come back to you if I haven’t done it by then.’

10 minutes later and I’d done it. I created three separate quote clips using Legend, and saved them to my camera roll. I then hopped over to the Splice app and ‘spliced’ the three quotes together and added an image at the end. Bingo! No need for the videographer to interrupt his work, yay! It’s easy to forget that a single app won’t always do everything you want but you can jump from one to another with a single piece of content.

End of the story yet? Not quite. I then went to schedule the video and Twitter post for the weekend but the scheduling tool we used wouldn’t take the video file format (and I can’t even remember what that was, but probably a mov?!). Back onto Google where I found onlinevideoconverter.com and converted the file into an mp4 and FINALLY I was done.

Here’s a screen shot…

grab3

And here’s link to the post, with the Thinglink interactive on Facebook.

Stop, collaborate and listen (I’ll thank Vanilla Ice for that one)

Sounds like a lot of work for a single story but it didn’t take all that long – although it does highlight the amount of effort that can go into a single tweet or Facebook status. Social media isn’t as quick as you’d think.

It also shows that collaboration is key. Four colleagues were involved in this process – the one who did the audio interviews, the graphic designer, the videographer and my line manager who I consulted when I felt a bit stuck. That’s five of us! And, while in theory I could have done of those tasks myself (the graphic design being the most challenging) it would have taken me an age. So while it’s easy to think it’s just me, a story idea and the mobile phone, it actually rarely ever is.

To summarise, I felt great. I’d solved a lot of problems with this content and while the one that concerns me most – the quality of the audio – is beyond my control, I’ve learned a lot. Problem-solving is actually a lot of fun!

And I’ll update this post with the actual content once it’s live (update: now done!)

Here’s a link to the video on Twitter so can you play it, and below are screen grabs of the video (left) on Twitter and an image card (right – taking the same content and giving it two ‘treatments’, posting within an hour of each other to test which worked better. At the time of updating this post (3pm ish on Sunday 7th August) the video got much more engagement. Is is the moving quotes, or could it be the Yeats quote?

 

 

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